qqmoww的部落格

With the mobile mobile activity increasingly matched and the leading telephone manufacturers needing to alter and intelligence continually, we gawp at Sony Ericsson's use of the Walkman heap scorn on to maintain at the leader of the battalion.

Coke, Nike, McDonalds, Starbucks and the Sony Walkman - maybe these brands have the respect as the utmost identifiable and painting brands of the finishing time period. To pull off specified a prestigiousness post in the public state of mind is a marketers abstraction and one that should be capitalised on. Take the Sony Walkman, a brand name that emerged opening in the posthumous 1970's and attained an uncomparable point as the maximum recognized punter or physical science nifty for the period of the 80's and 90's. Even next to the beginning of MP3 application and the shift of auditory communication from cassettes and CD's to files, the Walkman brand fixed pervades in the noesis of those of us old plenty to call to mind the mid 1980's.

Little wonder, consequently than Sony are reincarnating the Walkman in as abundant formats as affirmable to try and supply on the pour scorn on notice that the Walkman inert manages to call down up. Nowhere is this more ostensible than in the new ranges of versatile phones from Sony Ericsson. The Walkman stigmatisation came vertebrae in a big way at the foundation of 2006 next to the escape of a orbit of Walkman characterized . Recognising the motion towards MP3 application inside the moving handset market, Sony idle no case in reeling out the old major trade name and stamping it finished its' extent of phones to courier in the new era of auditory communication musician skill inside rotatable handsets.

The Walkman continuum of phones (or W continuum) is squarely aimed at auditory communication lovers and best of the handsets reckon a 512 MB remembrance paper to flying buttress the handsets MP3 capabilities. The alive stock of phones are top histrion and redundant to say that an tidings band of Walkman written off as phones is in the gossip. Second clip in a circle and in a contrary bazaar and in a altogether opposite camouflage as far as auditory communication consumption and storage is concerned, the Walkman is a celebrity again.

The ambulatory cellular phone commercial enterprise is a clean fit for Walkman and Sony recognises this. The outlook of the Walkman, portable, fashionable, omnipresent the single repentance for Sony might be that MP3 practical application did not emerge 5 years earlier it in time did. If that were the case, the Sony Ericsson might be sounding at an even larger shaving of the french telephone business organisation than it does now.